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Tips For Small Business Media Planning And Buying
It’s October, my phone is ringing off the hook, and sales pitches are starting to roll in which means it’s time for 2008 media planning and buying. This is sort of becoming a Fall ritual for me as we...
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Marriott Hotels Offers Travel Guide Ad Insert
I’ve been pretty heavy on writing about search engine marketing recently so I thought I’d switch it up a bit and do a small feature on a print advertising method used by Marriott Hotels that I found to...
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What’s Black, White and Read All Over? Or Not.
I’ve seen a couple instances this week that leave me wondering if we are really seeing the decline in print publications and print advertising. I’ve been well documented on this site as saying I much...
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SMB Marketer Tip of the Week: Add Hyperlinks to Your eBooks
I’m going to step out of online marketing (kind of) for a day and throw out a tip for small business marketers who create documentation. We produce a ton of brochures and product data sheets that we...
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Upside-Down Ad Is Going in Right Direction
Uniqueness in print advertising is so rare that when I see something off-the-wall, I’ll always take pause and see who published it and why. Needless to say, seeing an upside-down print advertisement in...
View ArticleWant a Free Link Into Your Site?
I was an exhibitor at an industry trade show in Las Vegas last week when an attendee came strolling up to our booth. He had a magazine in hand and he was trying to match up our company name with a...
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Another “Why Didn’t I Think of That” Idea
Because I live in Minneapolis, I typically fly Northwest Airlines so I’ve never had the opportunity to be captivated on a US Airways flight by an ad on my tray table. Earlier in the year I wrote a post...
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Advertising Strategy Snags My Attention
For those of you that read this blog often, you know I tend to write more about online advertising than print advertising. Online advertising comes in so many forms and is so easy to track. I do plan...
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Don’t Like The Ad? Put Your Shoes On It
I always enjoy reading about or seeing a creative idea taking advantage of one of the last places on earth where we’re not touched by some kind of media. This time those infamous security bins at the...
View ArticleSearch and Display: Mix It Up
I’ve written in previous posts about the right marketing mix. By that I mean the melding of various mediums of marketing into one cohesive plan. Whether it be print advertising, search marketing,...
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